Case Studies
Questions
Do they offer subscriptions? Reasons
why?
Vibe magazine, Top of the Pops
magazine and Clash magazine all offer subscriptions. This is because they
receive constant revenue from their customers and it helps build a strong relationship
between the customers and the business as they are constantly giving them
content.
It also provides benefits for the
customers as it is time efficient as you do not waste time and effort going to
the shops and buying a copy. Furthermore, subscriptions may offer discounts
which makes them cost efficient.
Top of the Pops magazine’s
subscription has 12 issues a year and it costs £66.08 in total and £7.50 for a
single issue and if you divide the total cost by 12 it is £5.50 for every
issue.
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